In this fun and informative interview, I talked with Doreen (aka Dorz) Brown, an Search Engine Optimization (SEO) specialist on how to be seen and get found online.
Doreen has become a specialist through her own experience of starting out and not getting the visibility she wanted for her baby product business. She then decided to take a deep dive into the world of Digital Marketing space and worked in the industry for a number of years before running her own business again, but this time it is on SEO consulting. Since then she has consulted businesses of all sizes, locally and globally.
I know many people may find SEO and the whole digital marketing space overwhelming or intimidating, it is like facing a big beast and you don’t know how to tackle it first. This is why I love Dorz’s approach, it is all about breaking it down into manageable small parts and work on them over time, not all at once.
You can listen or watch our full interview here, the following is an outline of the key elements we’ve discussed.
3 Top Common Mistakes that people make with their business online:
- There is no digital marketing strategy or planning in place.
When that happens, your effort is scattered and you don’t get the level of visibility you want. No matter the size of your business, how long you have been in business and what product or services you are selling, you need to have a clear digital marketing strategy and proper planning in place. Dorz uses this formula for her clients as well as for her own business, which consists of 3 key components to focus on:
- Onsite SEO
- Offsite SEO
- Technical SEO
- Being consistent with your SEO activities
It may be your blog content or Social Media links and posts, your website needs activities and you need to be consistent with this, if you only work on this once a while, it is unreasonable to expect good results.
- Don’t handover everything to your SEO specialist
It is important to understand the working mechanics and have an overview of how your business is performing regarding the SEO and other digital marketing components. If something happens to your SEO manager or the relationship with him/her, it can be very overwhelming to have everything hand back to you while you have no idea what has been done or what needs to be done going forward.
How to stand out from a crowd
Last but not least, we also talked about how to stand out in a crowd. Dorz has a video on her website that really features her personality, her journey and how she can help other businesses. It may be very different compared to most other SEO specialist videos but it is about her authenticity and who she is. “Attraction is Easy but Connection is Rare.” But when we find the right fit, both the consultant and client are happy.
So this is the bottom line: Be who you are! You got a gift and service to offer to the world, awesome! Go ahead, learn as much as you can and bring your business to life, but make sure to let your personality be your own branding to stand out from the crowd!
If you would like to get in touch with Dorz, simply go to her website: https://doreenbrown.com.au/
You can listen to our interview via the podcast above or watch our video below. Please subscribe to my podcast on iTunes or other podcast catchers, so you won’t miss a show!
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