How to use a podcast to build your brand and business

Do you know there are now over two million podcasts on iTunes, as compared to about one million in 2020? That goes without saying that it is one of the fastest-growing media content formats.

A podcast is often long interviews that offer the opportunity to show your personality and expertise, while a blog has only a few hundred or a couple thousand words. Not only it offers the time to explore, explain and expand on a topic, the conversation in a podcast often goes deeper as it progresses and since it can’t be fully scripted, it flows organically and may even have a few surprises.

My interview this week is with Mary Chan, the creator of Organised Sound Productions, a Podcast Strategist and Voice-Coach. She has over 20 years of experience in the radio business as a Commercial Producer and a Voice-Over Artist. Mary is based in Victoria, BC, Canada. Mary said “A podcast is essentially an extension of your brand or business.” and I completely agree with her. It helps me to connect with my audience in a more personal way and it is always fun to share a conversation that can uplift, inspire or inform others who are listening.

Interview Highlights

Why your voice is the No. 1 instrument you have
For audio books, should you use your voice or get a narrator?
Audio book and podcast are great marketing channels
How to better connect with your audience with your voice
Emotion and passion in your voice is a key factor to attract your audience to pay attention
Why is it important to discover your true voice by uncovering your past
“Code switching” emulating the speech depends on who you are talking to
What to consider if you want to start a podcast, the basics and fundamentals
Podcast discoverability on Google
With Google podcast manager, you can look up what people are searching for when they click “play” on your podcast.
Content, Transcript, AI and how to rank higher on Google with your podcast
Using podcast transcripts to pull quotes or use it to put together a book
Or reversely, record a chapter of your book and share it on podcast as a marketing tool
The future of podcast, monetisation, endorsement and more

If you would like to connect with Marh Chan, please visit her website www.organizedsound.ca

Video

Transcript

Sze Wing (00:03):

Hello, everyone. I am so excited to introduce you, Mary Chan who is today’s guest. So so I met her through a women network and actually she’s over in Canada. I’m really honoured to have her today as my guest for this podcast. A little short introduction on Mary Chan. She is the creator of Organized Sound Productions. She is a podcast strategist and voice coach. She has over 20 years of experience in the radio business as a commercial producer and a voice over artist. So you will hear it for sure. And Mary is based in Victoria, BC, Canada. So welcome to my show Mary!

Mary (00:47):

Thank you, Sze Wing. This is so great. We can finally connect. Yes!

Sze Wing (00:52):

And so obviously podcast is such a hot topic these days, so I’m really excited to ask you. I’ve got a bunch of questions, but first of all, I wanted to ask you, so on your website, you mentioned that your voice is your number one instrument. Can you elaborate on that? What do you really mean by that? And when you say instrument, it felt like, you know, when you practice it’ll probably get better, but sometimes we just say, oh God, I have a terrible voice. So what then?

Mary (01:20):

Yeah. So what I mean about your number one instrument is you are always talking, selling yourself, meeting people, networking, whatever it may be, your voice is the thing that carries with you, wherever you go, whether you know, you are actually trying to make a sale in a business sense, or if you’re just meeting someone new for the first time, even, you know, talking with other parents when you’re dropping your kids off at school or something like that, right? It’s your instrument, it is your voice. And that is how people connect with you more so than anything, visual, you could be wearing baggy pants and a big hat and people will still hear you differently based on what you say versus treating you based on how you look. And so I feel that even, especially in podcasting, in the traditional sense, when, people are listening from their apple podcast app or Spotify or something like that on their phone, so you don’t have that visual sense. So your instrument is your voice. It’s all, you have to really showcase who you are.

Sze Wing (02:35):

So, so many things can impact that, but I know that like there was always sidetracked a little bit, when people talk about audio books because I published a couple books myself. And when it comes to whether you want to narrate it yourself or get a voiceover artist or like a narrator, and a lot of people, obviously there is pros and cons of both choices. The thing about using your own voice is that people feel more personal. They connect with you and especially self-help books. I think that’s really important to people connect to who you are because you were talking about your experiences or your expertise may be slightly different because I think in fiction that you can have, people can really be more dramatise it or like more performance

Mary (03:21):

Acting ability. Yeah, exactly.

Sze Wing (03:23):

And often times writer or people may not have that. That said, some author I honestly have to confess if they have like a really weird voice or they speak really slowly or it just kind of annoyed me in some way, I then I really prefer to have the narrator So it’s like, but you don’t know whether people would like your voice or not. Right. So it’s a bit tricky on that one, but I agree. I think if you have a decent voice and obviously you can improve as an instrument, you can practice and it gets better in terms of delivery. I think using your voice, it’s a lot nicer.

Mary (04:05):

Yeah. And in terms of going back to that audio book, you were talking about, that’s the same thing with me when I’m listening to an audio book, I want it to be the writer, the author of the book, because I want to hear it from their own perspective, a narrator will choose to read it in their own way, but those subtleties and those nuances can only come through through your voice, then the way you had wanted it to be written, it’s those underlining tones and that context that you want to convey, you do that yes. Through words, but a narrator will read it very differently and convey a different message from the way that you may have wanted it to come across,

Sze Wing (04:46):

Especially self-help or self-improvement books. Often you have personal experience and there’s a lot emotions you can hear when people talk about their story or other people’s story. But with a narrator, often they can pronounce it or annunciate better, or they have better techniques. You can hear the technique, but it’s not the same emotions that deliver it. So, yes.

Mary (05:12):

Yeah. It’s never about the technique. I think with a book, an audio book and a podcast, really is just a marketing platform. It’s a way for you to be able to connect with a potential listener client audience, because I’ve heard it too, where I would listen to an audio book and then not realise it wasn’t the author of the book. And then I’ll see the author, like on a YouTube video or something like that.

Mary (05:45):

Yeah. It was like, oh, I wish it was you who was reading the book instead.

Sze Wing (05:49):

Yeah. But also, to start out, I mean, also there’s cost involved to get the rate up. There is many things to consider. Let’s go back to something I wanted to ask you from the beginning, which is, you know, how can we make a better connection with our audience using our voice? Because sometimes, you know, that may be our intention, but doesn’t mean that we have the right strategy or, know how. So is there any quick tips you can tell us better to connect with our audience without voice?

Mary (06:21):

Yeah. My number one thing is always start with the foundation of how do you want your listener to feel? Because if you can get them to feel that same passion that you have about whatever it is that you’re talking about, they will pick up that energy. So if you want them to feel very passionate about what you’re saying, you got to bring that passion forward and where if you are talking about, maybe in the self-help book, it’s something very vulnerable. Well then you’re going to be vulnerable as well. And you’re going to bring your voice down and it’s just create a different mood. So if you can figure out who your ideal person is, that’s listening to you and how they want to feel that will just come naturally through your voice.

Sze Wing (07:14):

Well, I’m thinking I don’t know, does it happen in Canada, but in Asia or in Australia, there are some $2 stores that they have a microphone and there’s a recorded voice, a $2, a little plastic bag and $4 flowers last day. Yeah. All the specials, but it’s all the sales items and some of them will, we mentioned it and he goes on repeat and they put that thing outside of the store. The worst marketing for me, it’s like, I don’t want to get in that store because first of all, that was really annoying.

Mary (08:05):

Because they’re just reading it because they have to know it. It’s part of their job, but if you are actually passionate about what you’re doing, then you can be like

Mary (08:15):

$2 for these flowers and the flowers are dah, dah, dah. Yeah. And this is closing specials. So make sure that you go and get this for $3. Like that projection of energy happens through your voice.

Sze Wing (08:30):

This is something you probably don’t know. So actually my father is a stage actor, most of his life. And I was acting until I was getting into puberty and such a little awkward and behave weirdly. And so no one want to cast me and I retired. So I came across a lot of people, especially like see it as a way for them to communicate and because they know how to use the instrument, whether it’s voice or facial expression, but as you said, they really bring the emotion. And so whether they’re just selling you a book or they’re telling you like a new story, it’s interesting because there’s life in that in that piece of information. And so when we were talking about those poor salesman stuff, and I think people, they overlook the fact that you can be creative in anything, whether it’s selling $2, flowers, or whatever, but it’s bringing life into whatever you’re doing then, and you can be creative and you can bring your emotion when your hobbies in that you can, you can do amazing things. You said we can really talk about a $2 plastic flower and 5 million ways to make it more exciting. Right?

Mary (09:43):

Exactly. If you’re passionate about it. People are just going to be drawn to you. No matter what you’re talking about, the content actually does not matter. It is how you’re going to convey that emotion and that passion in your voice.

Sze Wing (10:00):

And, you know I love your episode called discover the true voice by uncovering your past. And I mentioned it to you in my previous emails that, when I was living UK, I have a tendency to, it’s not like acting or not being true to yourself, but you kind of get influenced from others. So I start to have a bit more British accent or the way I spoke, about sentences a little bit, just different, weird things that you picked up. And then obviously when I’m talking to someone from US or Canada, I may say more words like “You know” and the filler work “like”, that’s fairly Aussie anyway, so I can pick up those influences. And so when I was listening to your episode, I start to think like discovering my true voice. So I guess that’s part of me being, living in so many different continents. So that’s not that I’m faking it. It’s part of me. So I wanted to talk a little bit more about discovering our true voice. Like how to, or why is this so important?

Mary (11:06):

Yeah. It’s important because you have to know nobody was born with the same voice that they have now, because your voice changes. Like you said, it’s all the different countries that you’ve lived in. Your voice is emulating your community. And so, you know, if you had someone growing up with you that, if you were growing up in Asia, Hong Kong, China, you might have a different accent. And then as you grow older, you, you move to London and then you picked up that accent. And then now it sounds like what you’re doing is something called code switching. So you are emulating the speech based on who you’re talking to. And I do the same thing as, you know, lots of people do, but maybe more instead of accents in terms of how you say something. So for example, if you’re going to be speaking to your mom, it’s going to be very different from the way you speak to your boss. You know, you put on a different persona each time you’re speaking to a different person.

Sze Wing (12:17):

I love it so much. So at the moment I’ve just of switch, but I really noticed myself like using different words. Was it coding? Switch codes?

Mary (12:30):

Code swithcing. It’s not a bad thing. It’s just what everybody does.

Sze Wing (12:34):

Interesting. Like when you are in an observer position, then you can really pick this out. When you are listening to other and talking and sometimes we’re so involved in what we’re saying and doing and then only when we take a step back, when we become more of an observer, then we can really hear ourselves better. So that’s something I was always so fascinated by. So now I want to talk to you about audience and podcast itself, because you know, now everyone is saying that, whether it’s an offer or you running an internet business, whatever like that is, they say whomever that needs a platform or have a platform, you need a podcast. So it seems like everybody’s saying podcast, podcasts, podcasts. So first of all, what do you think that’s true. And second of all, what are the essentials? What are the most important thing we need to bear in mind when we want to consider starting one, I mentioned quite a few things in our conversation, we can go really technical, right. We can, but also we can have something fairly fundamental and basic.

Mary (13:46):

Your first part of the question about podcasting, everybody’s just saying you need to be, have one or be on one because it is the next big thing. Blogging was huge. It still is.But podcasting is the next thing. So even before the pandemic, there was just under 1 million podcasts. And then a year after the pandemic, it was almost double at 2 million podcasts. And now like a year and a half in, we are almost at 4 million podcasts. And that is, you know, and that is only, calculated through apple podcasts, looking at apple podcasts itself. You can also get podcasts on Spotify or on YouTube. Like it’s just 4 million on apple. However, that might seem like a big number. It is a big number. It is a big number, but there are billions of blogs.

Mary (14:49):

You know, there are billions of YouTube channels. And so people are saying, you need to have a podcast now because it’s still in its infancy podcasts. The industry is still so young that if you get on something first, then you can monopolise on capitalise on that, that new thing. However, I’m not saying everybody needs to have one, actually, I find it’s great if you like to speak, first of all, if you don’t like to speak, then maybe that’s not your thing. And if you do want to start a podcast, it really is as basic as having a microphone and having a way to record and making sure that when you are recording that you’re in a nice, quiet space. Like you’re in your office, , your husband and kids aren’t home. And it’s same with me, I’m in my office space.

Mary (15:43):

And it’s nice and quiet so that you don’t have those sounds that can be a disturbance or a distraction for listeners because in an audio only format, most people are listening on earbuds or with their headphones. And so the sound is really close to their ears and people don’t realise a microphone picks up all the noise. Like if we’re just in the same room together, and we don’t have headphones on, we’re just talking together. We don’t realise that sometimes there’s a loud car driving by there’s, the neighbours dog is barking, or you have the AC fan going, or the dishwasher’s running in the background or something, but with a microphone. And then when people are hearing with earbuds, it is so pronounced and it can be such a distraction from your voice and what your message is meant to be on the podcast.

Sze Wing (16:33):

It goes with my cold this week. Like people can hear it, no doubt, but what are you going to do?

Mary (16:40):

Exactly.

Sze Wing (16:41):

We can spend days and weeks to talk about technicality, how to do better with podcast, but I actually wanted to step back. I think for today’s purpose, I actually want to ask you a little bit from what you were saying early with your answer, this question, because yes, 4 million podcast, billions of blogs. So still infancy that said, you know, the way how it works with the internet, with the SEO. So with your blogs, we kind of know how to get discovered in a way that it’s, I think not that we all know a hundred percent, but it’s, it’s a little bit more known or less mysterious in some ways that how you get found. Do you know what to do?

Sze Wing (17:28):

And there is visual, you can do a lot of simple obvious steps you can take to improve your blog or your website to get discovered. However, in the podcast universe, for me, it’s different universes, there is Amazon universe. There’s YouTube universe, there’s podcast universe and blogs the website. So with podcasts, the discoverbility works quite differently because first you have to go to apple, iTunes, or Spotify to get onto the podcast most of the time, unless you follow some people from the website, but most likely they go to iTunes, right. And even though we distribute across multiple platforms, most people, if they have apple phones, they would go to iTunes and check things out. So that’s a fairly different ball game, very different universe to get discovered. So can you talk a little bit more about it? What are your thoughts about how to get found perhaps or what are the things to bear in mind for starters?

Mary (18:24):

Yeah, so I would actually say for a general how to get found, actually having a podcast would be a really great thing, because even if you search your name, whoever you’re talking to, or a client that you want to work with, or somebody, and then you type in the word podcast after it actually comes up on Google, the actual podcast episodes of my podcast will come up on your Google search and you can hit play straight from Google.

Sze Wing (18:53):

If for example, when I goggle my game, not that I’m like, I do that a lot . But when I work with my SEO people, they say, you keep checking, right? So you type in your name and see what comes up. So I will type in my name, but I never type in my name and podcasts. So, that’s interesting.

Mary (19:11):

Yeah. So if you type in your name and podcast, your podcast actually shows up and you can, there’s a little play button and you can hit play straight from Google. So what Google is actually doing is spending a lot of investment into podcasts or audio in general. So what they actually want to do in the future is to be able to listen to all the episodes that are publicly available and kind of create their own transcription version so that their algorithms can make anything heard in your podcast, able to be searched on Google. So even if you don’t type in the word podcast, they want podcasts to eventually be searchable. Just like how right now, if you type in anything, a video will come up from YouTube. Yes. Right. So they want podcasts to be the next thing. So when you type something up, you’ll see a YouTube video, you’ll see podcasts, and then you’ll see all the regular searches.

Sze Wing (20:08):

Wait, but that’s not like happening yet. Because last time when I checked my name it’s the books is the Amazon, is the YouTube

Mary (20:17):

This is their future. This is what they’re saying, that they plan on doing. So right now, if you type in your name and the word podcast, that’s when the podcast will show up. But in the future, they don’t, they want you to just type in, for example, your name and the podcast to automatically show up.

Sze Wing (20:35):

Okay. To sub-question then move on. Do you have to pick distribution on Google play in order to get that?

Mary (20:46):

No, actually Google play is dead.

Mary (20:51):

You Don’t. They got rid of it in the past year or two. So you don’t actually have to be on Google play anymore. Google right now where there’s two ways to get on Google is one, just making sure that your website has your podcast on there. And so there’s like a certain code that you need to put in on your website, blah, blah, blah, blah, blah. And the robots will do its thing. The second thing is that they released something called a podcast manager. So Google podcast manager is something that you can sign up to and put your RSS feed in. And that will give you Google stats as well. So you can look up what people are searching for when they click play on your podcast.

Sze Wing (21:34):

Amazing. So everybody put this note down, Google podcast manager, check it out. So another question is, following up is that you talked about, they almost wanted to have it going to be able to transcribed your podcast. Actually, I am paying painfully doing transcription for each episode. It’s not me personally doing it, but I definitely get it done. So everybody that I know say it is really important because the SEO for Google to recognise all the content it’s important to get this done. Would that change that step? If in the future, maybe we don’t have to go actually manage with that technology or advancement.

Mary (22:23):

Yes and no, because Transcripts with AI when it’s automatically done is, you know, is only 80% accurate or maybe less, depending on your audio quality. So if you, yeah, if you are painstakingly doing your transcripts to make sure they’re correct, then you know, that’s still something that I would recommend you to do also, not just for SEO, but also because of accessibility for the hearing impaired, where they can click play, but then they can also read along. And however, like I was saying, Google’s little robots are pretty smart and they can figure out if it is actually a transcript versus content. So Google in SEO standpoint, they’re not actually going to rank something with a transcript that highly, just because they know it’s a transcript, but there are I believe Spotify on some of their podcasts. They’re already integrating this new technology of transcripts, automatic transcripts on their show. So that seems like it is the new wave of what a lot of the podcasts listening apps are going to do. But again, that’s Spotify, which is the number two listening app in all world, apple podcasts, still number one at a big percentage, but Spotify is chasing apple. And I’m pretty sure they’re neck to neck right now. And so if, if Spotify is leading in that transcription technology, everybody is also going to follow suit.

Sze Wing (24:02):

And wait, so you said something about, if you have it on Google with your transcript, you’re actually not going to rank that high, what do you mean by that? I thought you’d need to have transcript to rank higher.

Mary (24:16):

You need content to rank high. Every time you publish new content, Google will think, oh, this person knows what they’re talking about. They’re also always publishing new content. Great. We’ll rank them higher based on your keywords

Sze Wing (24:30):

Transcript. It doesn’t.

Mary (24:32):

But if you throw just a transcript in there, I think Google is getting smart enough to realise it is a transcript because sometimes depending on the type of transcripts you do, there could be a time code or it could be just a name and then a giant paragraph and then another name and a giant paragraph like regular content for blogs. For example, don’t look that way. So I think Google is figuring this out

Sze Wing (24:57):

Well, so everybody, you need to be good students, so you need to do your homework. So for me, my regular content, it’s a bit both because I usually have, is you have seen before that, I will mention something about this week’s blog content. So that’s a bit of content, a bit of notes and highlight blah, blah, and then the transcript. So I am doing both in that sense. I’m not just dumping the transcript, but I actually talk about what we’re talking about first. Yes. Content. Okay. So I do my homework. Great.

Mary (25:31):

Yep. I think you’re, you’re doing a great job. Like you, not only do you have the transcripts there, like I think the transcript is also great. If you wanted to repurpose that content and pull quotes.

Sze Wing (25:47):

I know many people turn them into books.

Mary (25:49):

That was my, the next thing I was going to say, if you have a transcript and you planning on writing a book, if you did solo episodes, each episode of your podcast could be a chapter in your book, and then you have the transcript right there to help you facilitate putting the whole book together.

Sze Wing (26:08):

Yeah. Wow. Yeah.

Mary (26:12):

Yeah. If the transcript is, I like a lot of people think it’s for SEO, but there are so many other great uses for it. Like I was saying for accessibility. That’s my number one thing usually I recommend for transcript is accessibility issues.

Sze Wing (26:26):

Some people like to dump the chapter in, like the other way round, they dump the chapter of that book. They read it, they dump a chapter in as an episode. So what do you think about that? Have you seen anyone doing that? Like they would say this is a special season and they say that 10 chapters, they read 10 chapters of the book. So basically giving a book for free or something, but usually that’s kind of a magnet for not a book and not a course, whatever they use it as a magnet, the lead, but they dumped a chapter as an episode. So the other way round. So they wrote a book and then they read a chapter. What you think about that?

Mary (27:00):

That is a great marketing. A podcast essentially is an extension of your brand or business. It’s a marketing platform. And so if you’re giving away content anyway, why not do that on a podcast? So, you know, don’t, don’t give the entire book away, but yeah. A chapter or two, and then say, if you want more, you got to get the book.

Sze Wing (27:23):

If you are a creative and you enjoy doing this, there is a million ways to make it better and make it fun. So, but I think we need to wrap up the interview, but I really want to ask you as a final question. What do you see in five years time, how the podcast industry may look like or what kind of opportunities we can start dreaming about or for perhaps for monetisation or whatever, or that it’s up for grabs?

Mary (27:51):

Yeah. I even in the past year, monetisation has been a huge, huge thing. Like apple podcasts and Spotify created their own monetisation subscription platform where regular podcasters can make money from apple podcasts and Spotify. And so I’m going, you’re going to see a lot more opportunities for people to make money that way. And then also ads, the ads are going to be changing a lot more. I hate them too, but that’s the way that the bigger podcasts, like the ones that have a network behind them and a team behind them. And that’s how they’re going to start generating more money because they’re spending so much money creating these shows. They need ad revenue to keep it sustainable.

Sze Wing (28:38):

I fast forward, like, I completely agree with you like those that have a team behind it, that show have millions of listens let’s say, it makes sense for them to have some advertising. But I always fast forward with that two minutes. So I mean like seriously, but on the other hand, I understand that I don’t really enjoy it. And for me weirdly, I would say, because I don’t like it, so I don’t want to do it myself. You know what I mean? Yeah.

Mary (29:03):

There are two different types of ads that, again, like the big network ones, they always have the ads to just get thrown in. And they’re kind of the same as like a radio commercial. They don’t really have much to do with the content. They’re just kind of there to make money. But then the other type of ads are the host read ads. And I think those are the ones that can really create impact, especially if it is going to be an extension of your business. Because when you have a podcast, people are ready. Trust what you’re saying, you have an authority you’ve created the space. So when you say as part of your show, Hey, I have this coming up. This is a course that will change your life, blah, blah, blah, because of this, this and this people are more going to buy something that you recommend as an endorsement almost rather than an ad. It will sound like it’s just part of the show.

Sze Wing (30:00):

It is fair. Organically it is already happening. Like you have the book coming out and they go on everybody’s podcast platform because they want people to talk about that book. You know, that’s actually okay, because it gives you content. If there is something, to enjoy and to learn from, I’m okay with that, what do you call this, is there a term for this?

Mary (30:22):

Everybody just calls it an ad, but I equate it more to an endorsement. Because that’s how I remember from when I worked in the radio days, there was a commercial, but then there was an endorsement and that was totally separate. Even though they still are both ads

Sze Wing (30:36):

Perfectly great. Like if, say you have a course or a book about podcasts, you are an expert on podcast. I wanted to ask you a question about podcasts. It’s completely organic and useful to interview you and ask you about your book because everybody gets some information so that if they want to get your book, they can come. Like they can follow it up. So I think that’s actually win-win. I think it’s perfect. And I definitely hope that podcasts become more and more popular then a lot of small business owner or unknown authors creator can get found that way because I do think some of the podcasts commentary or information is greater than some of the news or programs.

Mary (31:21):

Especially because with a podcast it’s more long form. It’s like these, most of them these days are these interviews long form interviews, which you can get into the nuance of something. You can really show your personality versus if it’s a blog, you’re not quite sure, you know, it’s the news article, how they’re coming across. If you’re on the news, you only get like 30 seconds or five minutes maximum. So really with podcasts, you can so show who you are and people can really get to know like, and trust you. And that’s why it’s a great marketing platform.

Sze Wing (31:54):

I do completely agree. Everything you said, especially I feel you can play clever with words or sometimes with 2000 words, an article you have to really show your best. In some way, these techniques of writing a great article, right. But when a podcast, because the host can talk about, or an interviewer can ask questions that can, you know, take a step further and can be a bit more personal and sometimes surprising, we didn’t talk about all the questions I have in mind, but we’d go where it needs to go. The conversation has life on its own. And that becomes more interesting, right?

Mary (32:30):

Exactly. Yes, for me too. Exactly.

Mary (32:32):

If you just go on all these short little interviews or do your, if you had a publicity tour and it’s just little clips, sometimes it can be taken out of context and that’s not exactly what you wanted to say, but on a podcast you’ll have time to expand on that thought.

Sze Wing (32:49):

So, well, thank you so much Mary, it has been amazing. I feel we can talk for like six hours or days straight, but I think we need to talk about this. So maybe we will

Mary (33:04):

Do a part 2

Sze Wing (33:04):

Exactly. Like maybe after sometime. So now we’re sitting at where we are in the land with million podcasts. This is where we are with the business in terms of what people are doing. But maybe like after some time we’ll come back and we’ll say that landscape has completely changed. Who knows? You know, that was really interesting.

Mary (33:27):

I find every year because the podcast industry is so young and so new, everybody’s trying new things and it is changing all the time. Something that we were doing last year is not the same that we’re doing this year. Yeah. You got to keep up with exactly.

Sze Wing (33:44):

But it has been also really fun just to listen to your answers because it can go very technical, very businessy. But I think we touch on something really, truly important, which it’s about finding your true voice, connect with audience, with who you are with your emotions. And it’s really about you as well. You cannot pretend to be someone who you’re not, especially over a long form content, like a podcast, you can’t act all the time, you can hide in the 2000 word article, but if you are weird, people can hear it and see it

Mary (34:18):

Like that weirdness, they connect to that

Sze Wing (34:23):

Weird, like good weird in some ways. But like, I feel I’m a bit like all of that, but so anyway, thank you so much for today’s time. And I really enjoyed it and I I’m sure my listeners or people who watched the videos, sometimes they will find that it’s truly fun. Interesting. And maybe they want to get into this potcast game when you’re still so young. Yes, exactly. So how can people connect with you? Get your expertise, find out more about what you do.

Mary (34:56):

Yeah. My website would be the place to go. It is organized sound.ca or organized with a “Z”. I would have done CA cause I’m in Canada. I’m active on Instagram as well at organized sound productions.

Sze Wing (35:13):

Thank you so much. And I cannot wait to connect with you again because there’s so much to say so. Yeah. Thank you.

Mary (35:22):

Thank you.

111.How to use a podcast to build your brand and business: Interview with Mary Chan

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